TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 0131866222
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Advertising
KW  - Communication in marketing
ER  -