Egan, John,  1952- <br/><br/>
Relationship marketing :  exploring relationship strategies in marketing / 
John Egan. 
 - 2nd ed. 
 - New York :  Financial Times/Prentice Hall,  2004. 
 - xxiii, 268 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273686232 (pbk. : alk. paper) 9780273646129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing