TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising, promotion, & supplemental aspects of integrated marketing communications
SN  - 0030352711 (hbk.)
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson South-Western
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -