TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior
SN  - 0618013261
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 563-641) and indexes
ER  -