Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2003. 
 - xviii, 843 p. :  ill., maps ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071151613 (international : alk. paper) 0072466650 (student : alk. paper) 9780072466652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies