Cravens, David W.
Strategic marketing /
David W. Cravens, Nigel F. Piercy.
- 10th ed.
- New York : McGraw-Hill, 2013.
- xviii, 653 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071326230 (pbk.)
GBB214455 bnb
015968981 Uk 016030073 Uk
Marketing--Management
Marketing--Management--Case studies
Strategic planning