Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed. 
 - New York :  McGraw-Hill,  2013. 
 - xviii, 653 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071326230 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB214455  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015968981  Uk 016030073  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies<br/>Strategic planning