TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071326230 (pbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -