TY  - BOOK
ED  - Management Development Centre of Hong Kong.
TI  - Hong Kong management cases in marketing
T2  - Management development series
SN  - 962201724X
PY  - 1996///
CY  - Hong Kong
PB  - Chinese University Press, Management Development Centre of Hong Kong
KW  - Marketing
KW  - China
KW  - Hong Kong
KW  - Case studies
KW  - Management
ER  -