Brafman, Ori. <br/><br/>
Sway :  the irresistible pull of irrational behaviour / 
Ori Brafman and Rom Brafman. 
 - London :  Virgin,  2009. 
 - xiii, 206 p. ;  20 cm. 
<br/><br/> Originally published: New York: Doubleday, 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0753516829 (pbk.) 9780753516829 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Rationalization (Psychology)