TY  - BOOK
AU  - Brafman,Ori
AU  - Brafman,Rom
TI  - Sway: the irresistible pull of irrational behaviour 
SN  - 0753516829 (pbk.)
PY  - 2009///
CY  - London
PB  - Virgin
KW  - Decision making
KW  - Rationalization (Psychology)
N1  - Originally published: New York: Doubleday, 2008; Includes bibliographical references and index
ER  -