TY  - BOOK
AU  - Segall,Ken
TI  - Insanely simple: the obsession that drives Apple's success 
SN  - 1591844835
PY  - 2012///
CY  - New York, NY
PB  - Portfolio/Penguin
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - Creative ability in business
KW  - Marketing
N1  - Includes index
N2  - Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997
ER  -