Marketing in Asia / 
Roger A. Kerin ... [et al.]. 
 - Singapore :  McGraw-Hill,  c2009. 
 - xlvii, 764 p. :  col. ill. ;  28 cm. 
<br/><br/> Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. 9th ed. Boston : McGraw-Hill/ Irwin, c2009. 
<br/><br/>Includes bibliographical references (p. 707-734) and indexes. 
<br/><br/><label>ISBN: </label>0071274251 (pbk.) 9780071274258 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia