TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 0071274251 (pbk.)
PY  - 2009///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Asia
N1  - Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. 9th ed. Boston : McGraw-Hill/ Irwin, c2009; Includes bibliographical references (p. 707-734) and indexes
ER  -