Trout, Jack. <br/><br/>
In search of the obvious :  the antidote for today's marketing mess / 
Jack Trout. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. 
 - xv, 208 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 195-197) and index. 
<br/><br/><label>ISBN: </label>0470288590 (cloth) 9780470288597 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Marketing