Martin, Chuck,  1949- <br/><br/>
The third screen :  marketing to your customers in a world gone mobile / 
Chuck Martin. 
 - Boston :  Nicholas Brealey Pub.,  c2011. 
 - 240 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. 
<br/><br/><label>ISBN: </label>9781857885743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Computer networks<br/>Internet advertising<br/>Internet marketing<br/>Mobile commerce<br/>Smartphones<br/>Telemarketing