Strategic marketing problems  [videorecording]: cases and comments / 
Roger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall]. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson Education, Inc.,  c2007. 
 - 1 videodisc (76 min.) :  sd., col. ;  4 3/4 in. 
 - Pearson video library .
 - Pearson video library. .
<br/><br/> For courses in marketing strategy, marketing management and strategic marketing  Title from disc.  Kerin/Peterson supplements package. 
<br/><br/>Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)  
<br/><br/> Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts. 
<br/><br/><br/>DVD  
<br/><br/><br/>In English. 
<br/><br/><label>ISBN: </label>0131986713 9780131986817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies<br/>Marketing