TY  - ADVS
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
ED  - Financial Times Prentice Hall.
TI  - Strategic marketing problems
T2  - Pearson video library
SN  - 0131986713
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - For courses in marketing strategy, marketing management and strategic marketing; Title from disc; Kerin/Peterson supplements package; Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)
N2  - Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts
ER  -