How to write a marketing plan /
John Westwood.
- Rev. 3rd ed.
- London ; Philadelphia : Kogan Page, 2011.
- vi, 131 p. : ill. ; 22 cm.
- Creating success series .
- Creating success. .
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.