TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success series
SN  - 9780749461713
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Management
N2  - It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --; How to Write a Marketing Plan makes the task much easier. --; How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket; It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --; How to Write a Marketing Plan makes the task much easier. --; How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket
ER  -