TY - BOOK AU - Westwood,John TI - How to write a marketing plan T2 - Creating success series SN - 9780749461713 PY - 2011/// CY - London, Philadelphia PB - Kogan Page KW - Marketing KW - Management N2 - It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --; How to Write a Marketing Plan makes the task much easier. --; How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket; It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --; How to Write a Marketing Plan makes the task much easier. --; How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket ER -