Preston, Chris,  1961- <br/><br/>
Event marketing :  how to successfully promote events, festivals, conventions, and expositions / 
C.A. Preston. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  2012. 
 - xix, 300 p. :  ill. ;  25 cm. 
 - Wiley event management series .
 - Wiley event management series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470891070 (cloth) 0470891076 (cloth) 
<br/><br/><label>LCCN: </label>2012000700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing