TY  - BOOK
AU  - Soman,Dilip
AU  - N-Marandi,Sara
TI  - Managing customer value: one stage at a time 
SN  - 9789812838278 (hbk.)
PY  - 2010///
CY  - Singapore, Hackensack, NJ
PB  - World Scientific
KW  - Customer relations
KW  - Management
KW  - Marketing
KW  - Customer loyalty
N1  - Includes bibliographical references and indexes
ER  -