TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9780538473323 (hbk.)
PY  - 2012///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Advertising media planning
KW  - Branding (Marketing)
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -