Lovelock, Christopher H. <br/><br/>
服務業行銷 / 
Christopher H. Lovelock原著 ; 周逸衡編譯. 
 - 初版. 
 - 台北市 :  華泰文化,  1999. 
 - v, 362 p. ;  24 cm. 
<br/><br/> Translation of: Services marketing / by Christopher H. Lovelock. 3rd ed. 1999. 
<br/><br/><label>ISBN: </label>9576091705 9789576091704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing