TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - 周逸衡
TI  - 服務業行銷
SN  - 9576091705
PY  - 1999///
CY  - 台北市
PB  - 華泰文化
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Translation of: Services marketing / by Christopher H. Lovelock. 3rd ed. 1999
ER  -