TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calder,Bobby J.
AU  - 康蓉
AU  - 吳越
ED  - J.L. Kellogg Graduate School of Management.
TI  - 凱洛格營銷論
SN  - 9787100098076
PY  - 2014///
CY  - 北京
PB  - 商務印書館
KW  - Marketing
N1  - Translation of: Kellogg on marketing; Includes bibliographical references and index
ER  -