Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar.
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TextPublisher: Boston, MA : Wadsworth/Cengage Learning, 2013Edition: 9th edDescription: xxi, 425 p. : ill. ; 23 cmISBN: 9781111344429 (pbk.); 1111344426 (pbk.); 9781111836825 (IE ed.)Subject(s): Public relations -- United States -- Case studies | Publicity -- Case studies