Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2008Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: 0073529850 (alk. paper); 9780071259354; 9780073529851Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | Marketing