Your search returned 2 results.

1.
Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western Thomson Learning, c2002Availability: Items available for loan: Call number: HF5837 .S35 2002 (1).

2.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western, Cengage Learning, 2012Availability: Items available for loan: Call number: HF5821 .O3 2012 (1).

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