Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W | Piercy, Nigel F.
Edition: 7th ed.Material type:
Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2003Availability: Items available for loan: Call number: HF5415.135 .C73 2003 (1).