Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
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TextPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2015Edition: 2nd edDescription: xii, 368 p. : ill. ; 25 cmISBN: 111895808X (pbk.); 9781118958087 (pbk.)Subject(s): Branding (Marketing) | Business names | Advertising | Brand name products | Product management