Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood.
Material type:
TextSeries: Economist books (Series): Copyright date: ©2014Description: xi, 210 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781846689055Other title: Role of marketers in driving revenues and profitsSubject(s): Marketing | Profit | Target marketing | Turnover (Business)Summary: This is a guide to how the marketing function within a business can and should become its most important driver of growth.