000 00640nam a2200205 4500
008 160630s2010 sz a 001 0 eng d
020 _a9782888931355
040 _cHKGCC
_dHKGCC
090 3 _aHD69
_b.H3 2010
100 1 _aHealey, Matthew.
245 1 0 _aWhat is branding? /
_cMatthew Healey.
260 _aCrans-Pres-Celigny :
_bRotoVision,
_c2010.
300 _a256 p. :
_bill. (chiefly col.) ;
_c22 cm.
490 0 _aEssential design handbooks
500 _aCover title.
504 _aIncludes bibliographical references (p. 250-251) and index.
650 0 _aBrand name products
650 0 _aProduct management
942 _2lcc
_cBK
999 _c3156
_d3156