| 000 | 00851nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 040903s2005 maua 001 0 eng | ||
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 020 | _a9781591396192 (hardcover : alk. paper) | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415.153 _b.K45 2005 |
|
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renee Mauborgne. |
| 246 | 3 | _ahow to create uncontested market space and make the competition irrelevant | |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
||
| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarket segmentation | |
| 650 | 0 | _aNew products | |
| 700 | 1 | _aMauborgne, Renee. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c6657 _d6657 |
||