000 01292nam a2200265 4500
008 120820s2013 mauad b 001 0 eng
020 _a142218739X (hbk. : alk. paper)
020 _a9781422187395 (hbk. : alk. paper)
040 _cHKGCC
_dHKGCC
090 3 _aHD30.28
_b.L13 2013
100 1 _aLafley, A. G.
_q(Alan G.)
245 1 0 _aPlaying to win :
_bhow strategy really works /
_cA.G. Lafley and Roger L. Martin.
246 3 _ahow strategy really works
260 _aBoston, Mass. :
_bHarvard Business Review Press,
_cc2013.
300 _a260 p. :
_bill., charts ;
_c25 cm.
504 _aIncludes bibliographical references (p. [239]-243) and index.
505 0 _aStrategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.
520 _aStrategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.
610 2 0 _aProcter & Gamble Company.
650 0 _aOrganizational change
650 0 _aStrategic planning
650 0 _aSuccess in business
700 1 _aMartin, Roger L.
942 _2lcc
_cBK
999 _c6661
_d6661