000 | 01292nam a2200265 4500 | ||
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008 | 120820s2013 mauad b 001 0 eng | ||
020 | _a142218739X (hbk. : alk. paper) | ||
020 | _a9781422187395 (hbk. : alk. paper) | ||
040 |
_cHKGCC _dHKGCC |
||
090 | 3 |
_aHD30.28 _b.L13 2013 |
|
100 | 1 |
_aLafley, A. G. _q(Alan G.) |
|
245 | 1 | 0 |
_aPlaying to win : _bhow strategy really works / _cA.G. Lafley and Roger L. Martin. |
246 | 3 | _ahow strategy really works | |
260 |
_aBoston, Mass. : _bHarvard Business Review Press, _cc2013. |
||
300 |
_a260 p. : _bill., charts ; _c25 cm. |
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504 | _aIncludes bibliographical references (p. [239]-243) and index. | ||
505 | 0 | _aStrategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning. | |
520 | _aStrategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. | ||
610 | 2 | 0 | _aProcter & Gamble Company. |
650 | 0 | _aOrganizational change | |
650 | 0 | _aStrategic planning | |
650 | 0 | _aSuccess in business | |
700 | 1 | _aMartin, Roger L. | |
942 |
_2lcc _cBK |
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999 |
_c6661 _d6661 |