| 000 | 00856nam a2200229 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706102009.0 | ||
| 008 | 070126s2008 njua b 001 0 eng | ||
| 020 | _a0131888595 (casebound) | ||
| 020 | _a9780131888593 (casebound) | ||
| 020 | _a9780132336222 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dTVG _dHEBIS _dDEBBG _dOCL _dZ8R _dOCLCQ _dXVF _dCVU _dHKGCC |
||
| 090 | 3 |
_aHD69.B7 _bK35 2008 |
|
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxi, 692 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c6809 _d6809 |
||