| 000 | 00777nam a2200241 4500 | ||
|---|---|---|---|
| 003 | DLC | ||
| 005 | 20180706102012.0 | ||
| 008 | 050823s2007 njua b 001 0 eng | ||
| 020 | _a0131866222 | ||
| 020 | _a9780132382090 | ||
| 040 |
_aDLC _cDLC _dCPV _dHKGCC |
||
| 090 | 3 |
_aHF5415.123 _b.C56 2007 |
|
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2007. |
||
| 300 |
_axxiii, 515 p. : _bill. ; _c28 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c6820 _d6820 |
||