000 00732nam a2200217 4500
005 20180706102019.0
008 151013s1989 njua b 001 0 eng
020 _a0130145491
040 _cUtOrBLW
_dUtOrBLW
_dHKGCC
090 3 _aHF5823
_b.W35 1989
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _aAnnotated instructor's ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1989.
300 _axxix, 614 p. :
_bill. (some col.) ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra.
942 _2lcc
_cBK
999 _c6883
_d6883