000			00657nam a2200217 4500
005			20180706102019.0
008			011121s2002 maua b 001 0 eng
020			_a0072410752
020			_a9780072410754
040			_aDLC _cDLC _dUtOrBLW _dHKGCC
090		3	_aHF5415 _b.M17 2002
245	0	0	_aMarketing / _cRoger A. Kerin ... [et al.]
250			_a7th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2002.
300			_axiii, 741 p. : _bcol. ill. ; _c27 cm.
490	0		_aIrwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aMarketing
700	1		_aKerin, Roger A.
942			_2lcc _cBK
999			_c6884 _d6884