000 | 00918nam a2200277 4500 | ||
---|---|---|---|
003 | OCoLC | ||
005 | 20180706102020.0 | ||
008 | 020109s2003 mauab b 001 0 eng | ||
020 | _a0071151613 (international : alk. paper) | ||
020 | _a0072466650 (student : alk. paper) | ||
020 | _a9780072466652 | ||
040 |
_aDLC _cDLC _dUKM _dCVU _dHKGCC |
||
090 | 3 |
_aHF5415.135 _b.C73 2003 |
|
100 | 1 | _aCravens, David W. | |
245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
250 | _a7th ed. | ||
260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2003. |
||
300 |
_axviii, 843 p. : _bill., maps ; _c26 cm. |
||
490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xDecision making |
|
650 | 0 |
_aMarketing _xManagement |
|
650 | 0 |
_aMarketing _xManagement _vCase studies |
|
700 | 1 | _aPiercy, Nigel F. | |
942 |
_2lcc _cBK |
||
999 |
_c6889 _d6889 |