000 00918nam a2200277 4500
003 OCoLC
005 20180706102020.0
008 020109s2003 mauab b 001 0 eng
020 _a0071151613 (international : alk. paper)
020 _a0072466650 (student : alk. paper)
020 _a9780072466652
040 _aDLC
_cDLC
_dUKM
_dCVU
_dHKGCC
090 3 _aHF5415.135
_b.C73 2003
100 1 _aCravens, David W.
245 1 0 _aStrategic marketing /
_cDavid W. Cravens, Nigel F. Piercy.
250 _a7th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2003.
300 _axviii, 843 p. :
_bill., maps ;
_c26 cm.
490 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xDecision making
650 0 _aMarketing
_xManagement
650 0 _aMarketing
_xManagement
_vCase studies
700 1 _aPiercy, Nigel F.
942 _2lcc
_cBK
999 _c6889
_d6889