| 000 | 00861nam a2200277 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706102040.0 | ||
| 008 | 120208s2013 nyua b 001 0 eng d | ||
| 015 |
_aGBB214455 _2bnb |
||
| 016 | 7 |
_a015968981 _2Uk |
|
| 016 | 7 |
_a016030073 _2Uk |
|
| 020 | _a9780071326230 (pbk.) | ||
| 040 |
_aUKMGB _beng _cUKMGB _dYDXCP _dOCLCO _dOCLCF _dCPV _dHKGCC |
||
| 090 | 3 |
_aHF5415.135 _b.C73 2013 |
|
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aPiercy, Nigel. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c7081 _d7081 |
||