| 000 | 00902nam a2200253 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20180706102040.0 | ||
| 008 | 060426s2007 enka b 001 0 eng d | ||
| 020 | _a0131871528 (hbk.) | ||
| 020 | _a9780132335713 | ||
| 040 |
_aUKM _cUKM _dBAKER _dYDXCP _dCVU _dHKGCC |
||
| 090 | 3 |
_aHF5415.135 _bK37 2007 |
|
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_ax, 722 p. : _bill. ; _c29 cm + _e1 CD-ROM. |
||
| 500 | _aLibrary's copy lacks CD-ROM. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c7083 _d7083 |
||