000 00735nam a2200229 4500
008 091111s2009 mau 000 0 eng d
020 _a9781422140277 (pbk.)
040 _cHKGCC
_dHKGCC
090 3 _aHF5415.527
_b.P45 2009
100 1 _aPine, B. Joseph.
245 1 0 _aDo you want to keep your customers forever? /
_cB. Joseph Pine II, Don Peppers, and Martha Rogers.
260 _aBoston, Mass. :
_bHarvard Business Press,
_cc2009.
300 _av, 85 p. ;
_c17 cm.
490 0 _aHarvard business review classics
650 0 _aCustomer equity
650 0 _aCustomer loyalty
650 0 _aCustomer services
700 1 _aPeppers, Don.
700 1 _aRogers, Martha.
730 0 _aHarvard business review.
942 _2lcc
_cBK
999 _c7427
_d7427