| 000 | 00644nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 140815n2008 nju b 001 0 eng d | ||
| 020 | _a0470288590 (cloth) | ||
| 020 | _a9780470288597 (cloth) | ||
| 040 |
_cHKGCC _dHKGCC |
||
| 090 | 3 |
_aHF5415 _b.T76 2008 |
|
| 100 | 1 | _aTrout, Jack. | |
| 245 | 1 | 0 |
_aIn search of the obvious : _bthe antidote for today's marketing mess / _cJack Trout. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008. |
||
| 300 |
_axv, 208 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 195-197) and index. | ||
| 650 | 0 |
_aAdvertising _xBrand name products |
|
| 650 | 0 | _aMarketing | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c7630 _d7630 |
||