000			01637ngm a2200361 4500
007			vz czaizu
008			150820p2007 nju040 s vleng d
020			_a0131986713
020			_a9780131986817
040			_cHKGCC _dHKGCC
090		3	_aHF5415.135 _b.K37 2007
700	1		_aKerin, Roger A.
245	1	0	_aStrategic marketing problems _h[videorecording]: cases and comments / _cRoger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall].
250			_a11th ed.
260			_aUpper Saddle River, NJ : _bPearson Education, Inc., _cc2007.
300			_a1 videodisc (76 min.) : _bsd., col. ; _c4 3/4 in.
347			_avideo file _bDVD video
490	1		_aPearson video library
500			_aFor courses in marketing strategy, marketing management and strategic marketing
500			_aTitle from disc.
500			_aKerin/Peterson supplements package.
505	0		_aSegment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)
520			_aSeven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.
538			_aDVD
546			_aIn English.
650		0	_aMarketing _xDecision making _xCase studies
650		0	_aMarketing _xManagement _xCase studies
650		0	_aMarketing
700	1		_aPeterson, Robert A. _q(Robert Allen), _d1944-
710	2		_aFinancial Times Prentice Hall.
830		0	_aPearson video library.
942			_2lcc _cAV
999			_c78 _d78