| 000 | 01706cam a2200361 4500 | ||
|---|---|---|---|
| 003 | DLC | ||
| 005 | 20180706180000.0 | ||
| 008 | 100603s2011 enka 000 0 eng | ||
| 010 | _a2010022256 | ||
| 020 | _a9780749461713 | ||
| 020 | _a0749461713 | ||
| 020 | _a9780749461508 | ||
| 020 | _a0749461500 | ||
| 020 | _a9780749461515 | ||
| 020 | _a0749461519 | ||
| 040 |
_aDLC _cDLC _dYDX _dUKM _dCDX _dYDXCP _dBWX _dNhCcYME _dHKGCC |
||
| 090 | 3 |
_aHF5415.13 _b.W37 2011 |
|
| 100 | 1 |
_aWestwood, John, _d1947- |
|
| 245 | 1 | 0 |
_aHow to write a marketing plan / _cJohn Westwood. |
| 250 | _aRev. 3rd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 |
_avi, 131 p. : _bill. ; _c22 cm. |
||
| 490 | 1 | _aCreating success series | |
| 520 | _aIt is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- | ||
| 520 | _aHow to Write a Marketing Plan makes the task much easier. -- | ||
| 520 | _aHow to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. | ||
| 520 | _aIt is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- | ||
| 520 | _aHow to Write a Marketing Plan makes the task much easier. -- | ||
| 520 | _aHow to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 830 | 0 | _aCreating success. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c8212 _d8212 |
||