| 000 | 00965cam a2200289 4500 | ||
|---|---|---|---|
| 003 | DLC | ||
| 005 | 20180706180014.0 | ||
| 008 | 110819s2011 caua b 001 0 eng | ||
| 010 | _a2011033241 | ||
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dNhCcYME _dHKGCC |
||
| 042 | _apcc | ||
| 090 | 3 |
_aHF5414 _b.L3 2011 |
|
| 100 | 1 |
_aLee, Nancy, _d1932- |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrev. ed. entered under: Kotler, Philip. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aSocial marketing | |
| 650 | 0 | _aBehavior modification | |
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 |
_aKotler, Philip. _tSocial marketing. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c8318 _d8318 |
||