000 01305nam a2200325 4500
008 110412s2010 cc a 000 0 chi d
020 _a7508620895
020 _a9787508620893
040 _cHKGCC
_dHKGCC
041 1 _achi
_heng
066 _c$1
090 3 _aHF5813.U6
_bO34 2010
100 1 _aOgilvy, David,
_d1911-1999.
240 1 0 _aConfessions of an advertising man.
_lChinese
245 1 0 _6880-01/$1
_a一個人的廣告自白 /
_c大衛‧奧格威著 ; 林樺譯.
880 1 0 _6245-01
_aYi ge guang gao ren de zi bai /
_cOgilvy, David zhu ; Lin Hua yi.
246 1 _iColophon title also in pinyin:
_aYige guanggaoren de zibai
250 _6880-02/$1
_a第2版.
880 _6250-02
_aDi 2 ban.
260 _6880-03/$1
_a北京市 :
_b中信出版社,
_c2010.
880 _6260-03
_aBeijing Shi :
_bZhungshin chu ban she,
_c2010.
300 _axxvi, 204 p. :
_bill. ;
_c21 cm.
500 _aTranslation of: Confessions of an advertising man.
520 _aDetailed summary in vernacular field only.
520 _a大衛奧格威是國際廣告界最負盛明的廣告大師. 本書是奧格威經營廣告公司及創作廣告的經驗和心得的總結著作.
650 0 _aAdvertising
_zUnited States
700 1 _6880-04/$1
_a林樺.
880 1 _6700-04
_aLin, Hua.
942 _2lcc
_cBK
999 _c9761
_d9761