000			01251nam a2200325 4500
008			141023n2014 cc b 001 0 chi d
020			_a9787100098076
040			_cHKGCC _dHKGCC
066			_c$1
090		3	_aHF5415 _b.K14 2014
100	1		_aTybout, Alice M.
240	0	0	_aMarketing channels : _ba management view _lChinese
245	1	0	_6880-01/$1 _a凱洛格營銷論 / _c[美]艾麗斯 M. 泰伯特, 博比 J. 考爾德編著 ; 康蓉, 吳越譯.
880	1	0	_6245-01 _aKai luo ge ying xiao lun / _c[Mei] Alice M. Tybout, Bobby J. Calder bian zhu ; Kang Rong, Wu Yue yi.
250			_6880-02/$1 _a第2版.
880			_6250-02 _aDi 2 ban.
260			_6880-03/$1 _a北京 : _b商務印書館, _c2014.
880			_6260-03 _aBeijing : _bShangwu yin shu guan, _c2014.
300			_a15, 404 p. : _bill. ; _c26 cm.
500			_aTranslation of: Kellogg on marketing / _cedited by Alice M. Tybout, Bobby J. Calder.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing
700	1		_aCalder, Bobby J.
700	1		_6880-04/$1 _a康蓉.
880	1		_6700-04 _aKang, Rong.
700	1		_6880-05/$1 _a吳越.
880	1		_6700-05 _aWu, Yue.
710	2		_aJ.L. Kellogg Graduate School of Management.
942			_2lcc _cBK
999			_c9891 _d9891