Lee, Nancy R.,
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc. ; Philip Kotler, Kellogg School of Management. - Fifth edition. - xv, 567 pages : illustrations ; 24 cm
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and index (pages 554-564).
9781452292144
Social marketing
Behavior modification
HF5414 / .K67 2016
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc. ; Philip Kotler, Kellogg School of Management. - Fifth edition. - xv, 567 pages : illustrations ; 24 cm
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and index (pages 554-564).
9781452292144
Social marketing
Behavior modification
HF5414 / .K67 2016