Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc. ; Philip Kotler, Kellogg School of Management.
Material type:
TextPublisher: Thousand Oaks, California : SAGE Publications, Inc., [2016]Edition: Fifth editionDescription: xv, 567 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452292144Subject(s): Social marketing | Behavior modificationLOC classification: HF5414 | .K67 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5414 .K67 2016 (Browse shelf) | Available | 0005324E |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and index (pages 554-564).